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Through the constant evolution of our distribution mechanisms, we seek to catch the pulse of the Indian audience’s content consumption preferences. We initiate innovations to grow with their ever-changing sensibilities, along with those of the filmmakers we work with, as well as the industry we work in. With the mass adoption of new technology, the Indian film industry has opened up to new creative and commercial endeavours, from utilising existing IPs to rapidly progressing distribution chains. As a film studio and a distribution company, we pride ourselves on being the spearhead that drives the wheel of evolution in the Indian film industry.