The makers of Zero have launched a unique engagement program, called Bauua Ki Toli, where the upcoming film Zero’s protagonist Bauua Singh’s fans get a chance to become his Khaasam Khaas by earning points.
In this marketing innovation fans can win ‘Zero’ merchandise, personalised autographed posters, and a lot more. Other gifts include personalised posters autographed by actor Shah Rukh Khan, movie ticket cashbacks from Paytm and Bauua merchandise.
All one has to do, is create a profile on the website Bauua Ki Toli, connect their Facebook and/or Twitter profiles, and interact on the Red Chillies Entertainment pages daily to earn more points. With each activity that fans complete, they get closer to Bauua Singh and stand a chance to meet the star cast of ‘Zero’.
Speaking about the initiative of Bauua Ki Toli, Binda Dey, Marketing Head, Red Chillies Entertainment said, “The love and warmth that Zero has received from fans makes us immensely grateful. With Bauua Ki Toli, we want to give our fans another fun way to connect with the much loved character of Bauaa.”
Live now, fans on the website can start with being Bauua’s Khaas, and have to earn points in order to become Bauua Ke Bahut Khaas and Bauua Ke Khaasam Khaas. Launched ahead of Zero’s release, the program aims at bringing the fans of Shah Rukh Khan, Bauua Singh and Zero together.